9/1/2023 0 Comments Amp world benBut its latest recruit, 21-year-old Pierson Wodzynski, had just a few thousand followers when the company first signed her. The company's talent roster has some big digital personalities like Rivera, his sister Lexi, the Stokes twins, and Ben Azelart. ![]() The pair told Business Insider the goal is to build a version of the Disney Channel for the YouTube age. Rivera and his business partner and manager, Max Levine, cofounded Amp Studios, a talent incubator and content studio focused on 10 online creators. ![]() Now the 22-year-old is navigating a much more crowded digital-media space, and betting that creating compelling storylines on platforms like TikTok and YouTube matters more than being an influencer with a big following (which he also is). It hopes to become a Disney Channel for the digital generation, Levine told Business Insider.īrent Rivera first rose to social-media fame around a decade ago, when six-second Vines were the norm and YouTubers were focused on uploading videos rather than building direct-to-consumer brands.The Huntington Beach, California-based company is experimenting with creating 'characters' on social media, adding a superhero named Zapp to its roster of Instagram and TikTok accounts.Amp said it recruits new talent based on the quality of their content rather than follower count, hiring creators with just a few thousand fans and growing their audiences to more than a million followers by cross-promoting across its existing creator channels.The 10-person creator team generates more than a billion views on social media each month, occasionally crossing into traditional-media formats like television. ![]() Amp Studios is a new talent incubator and content group founded by 22-year-old YouTube star, Brent Rivera, and his manager and business partner, Max Levine.Account icon An icon in the shape of a person's head and shoulders.
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